1-Year MBA in Digital Marketing

1. What is this MBA program about and how is it different?
This is a 1-Year MBA in Digital Marketing focused on practical, industry-first training rather than just theoretical knowledge. You’ll master digital marketing, AI integration, e-commerce growth, performance marketing, and data analytics—all within a curriculum built by practitioners and globally recognized by Woolf (ECTS accreditation).

Unlike traditional MBAs, we focus on real business growth, not just classroom lectures. You’ll work on live projects, solve weekly brand case studies, get mentored by industry experts, and walk away with a portfolio that proves you’re ready for a 10LPA+ role. It’s fast, intense, and outcome-driven.

2. Is this degree recognized internationally?

Yes. This MBA is fully accredited under the European Credit Transfer System (ECTS) through our academic partner, Woolf, which means your degree is recognized in 50+ countries, including the US, UK, Canada, and the EU. It also enables eligibility for further education abroad (like PhDs), immigration, and job opportunities.

Woolf operates under European Standards & Guidelines 2015 (ESG) and is equivalent to a regionally accredited US university. Unlike unrecognized private certifications, this is a globally recognized master’s degree that carries the same academic weight as a traditional MBA.

 3. Is this degree UGC or AICTE approved? Will it affect my job or higher education opportunities in India?

This MBA is not UGC or AICTE recognized, and here’s why that’s completely okay—and even better for many students.

UGC (University Grants Commission) and AICTE (All India Council for Technical Education) are regulatory bodies that govern Indian public universities and technical institutions. Our MBA, on the other hand, is a globally accredited European degree under Woolf, which operates under the European Credit Transfer and Accumulation System (ECTS)—the world’s most widely accepted higher education standard. This means your degree is recognized in 50+ countries, including the US, UK, Canada, Europe, and Australia.

For context, even premier institutions like ISB (Indian School of Business) are not UGC/AICTE approved, yet are among India’s most respected MBA programs. The same holds true for top global B-schools like INSEAD or HULT. What matters today is outcomes—your skills, portfolio, internship experience, and global exposure—not just regulatory stamps.

✅ You’re fully eligible for private sector jobs in India, freelancing, entrepreneurship, and global career opportunities.
✅ You’ll also qualify for PhD programs, visa applications, and higher education abroad.

So if your goal is to grow faster in India or go global, and stay ahead of the curve, this program gives you both freedom and international credibility—without the outdated constraints of traditional Indian degrees.

4. Is CAT or GMAT required? Why is there no entrance exam like traditional MBAs?

Not at all. We do not require CAT or GMAT—because we believe those exams test math shortcuts, not mindset.

In today’s fast-evolving, AI-powered business world, success doesn’t depend on your ability to solve aptitude puzzles. It depends on your ability to adapt fast, learn continuously, and execute ideas in real time. That’s why our selection process is focused on intent, creativity, and coachability—not exam scores.

Instead of spending 1–2 years preparing for CAT or GMAT (only to waste another 2 years in a classroom), you can invest that time building real-world digital skills, mastering performance marketing, and earning a globally recognized MBA—in just 12 months.

We keep it simple: ✅ Submit your application
✅ Clear a short aptitude-based test
✅ Attend a personal interview

That’s it. You’ll be assessed based on your drive to grow, not your percentile rank. Because this isn’t the old MBA. This is the New-Age MBA—built for doers, not crammers.

 5. Who is this MBA best suited for?

This 1-Year MBA in Digital Marketing is designed for ambitious learners from all walks of life—whether you’re a fresh graduate, a career switcher, a working professional, or even an entrepreneur aiming to build or scale your digital-first business.

It’s especially perfect for those who want to break into high-paying roles in digital marketing, performance ads, e-commerce, AI strategy, or business growth. Whether you’re stuck in a non-digital role, tired of slow career growth, or simply looking to future-proof your skills, this MBA provides industry-grade training, real brand exposure, and global certification to unlock the next level of your journey.

This program is also accessible completely online. 

We maybe launching weekend versions of this program soon—so if you’re a full-time working professional who can’t quit your job just yet, you’ll still have the opportunity to access the same high-impact curriculum and mentors through a flexible format but the degree and program structure would be highly different.

In short—if you’re serious about building a digital career that pays well and grows fast, this program is built for you.

6. Is this a full-time program? Can I do it while working?

Yes, this is a full-time, classroom-based MBA program designed to simulate the real pace and rigor of working inside a fast-growing digital agency or marketing team. Classes are held Monday to Friday, 9 AM to 4 PM at our Digital Scholar Chennai campus, with practical campaign work, live projects, and brand challenges happening during and after class hours.

While some students may take up light freelance work on the side, we strongly recommend 100% commitment to the program to get the most out of it. This is not a passive or theory-driven MBA—it’s a hands-on experience where you’ll be building real campaigns, cracking weekly WARC-style case studies, and working with actual clients of echoVME.

If you’re currently working, we advise planning to quit your job before joining, as the learning intensity and execution demands are high. This MBA is built for serious learners who want fast, visible transformation—and that requires your full focus.

 7. What career support and placements do I get?

We provide a 100% Placement Guarantee with roles starting from ₹3 LPA to ₹12 LPA+, depending on your performance, skills, and portfolio. This isn’t just a promise—we’ve built this MBA to get you results, not just degrees.

You’ll get full-time support from our dedicated career services team, including resume building, mock interviews, LinkedIn optimization, job readiness sessions, and direct access to our 300+ hiring partners, which include top performance marketing agencies, D2C brands, and MNCs.

Top roles offered include:
👉 Performance Marketer
👉 Media Buyer
👉 E-Commerce Specialist
👉 Growth Marketer
👉 Digital Strategy Consultant

From real-world campaign execution to weekly business challenges, everything you learn will make you job-ready, confident, and competitive in the market.

8. Will I work on live projects and internships?

Absolutely—and that’s one of the biggest differentiators of this MBA. Throughout the year, you’ll work directly with real brands via echoVME, our in-house digital agency, executing live campaigns and managing actual marketing budgets.

You’ll get inside access to brand dashboards, ad accounts, and performance data, running campaigns across Meta, Google, LinkedIn, Amazon, and more—with ad spends going into multiple lakhs per brand. This means you won’t just learn performance marketing—you’ll do it with skin in the game.

You’ll also complete a guaranteed internship, while simultaneously building a portfolio with real growth results, creatives, and strategy breakdowns—making you job-ready with proof of work that most MBAs can’t match. This is not a simulation—it’s the real deal.

 9. Is this a traditional MBA? Why only 1 year?

Not at all—this is a future-focused MBA built for speed, not stagnation. Traditional 2-year MBAs can cost anywhere between ₹10–₹25 lakhs and still spend months on outdated theory with limited practical work. Our 1-Year MBA cuts that in half—both in terms of time and cost—₹7L investment, 12-month duration, and you’re job-ready with global credentials.

While others are still sitting in class in Year 2, you could already be earning ₹6–12 LPA with the skillsets and experience you gain here. That’s an extra year of income, real-world growth, and career acceleration. Plus, our curriculum is updated in real-time to reflect market trends in digital marketing, AI, and performance.

So instead of wasting time on passive learning, you’ll spend every day building, experimenting, and growing your brand value—and your bank account.

10. What certifications will I get?

You’ll graduate with a globally accredited MBA degree from Woolf, recognized in 50+ countries. Along with that, you’ll earn 10+ industry-recognized certifications from Google, HubSpot, SEMrush, and other top platforms that employers value.

You’ll also receive a joint certification from Digital Scholar + Woolf, reflecting both academic credibility and practical excellence. These certifications, combined with your real-world portfolio and live project experience, make you stand out in job interviews, client pitches, and freelance gigs—proof that you’re job-ready from Day 1.

 11. Is it Credible or a SCAM? 

Yes, absolutely. This is a globally accredited MBA program awarded by Woolf, a European higher education institution operating under the European Credit Transfer System (ECTS). Degrees under this system are recognized in over 50 countries, including the US, UK, Canada, and across Europe, and qualify for further education like PhDs, visas, and job applications internationally.

While it is not UGC or AICTE-recognized (as those apply only to Indian public universities), it carries equal or greater value locally and globally, and is especially suited for students with global ambitions or those looking to work with top-tier employers and MNCs.

In India, recognition comes from your skill, portfolio, and results. Digital Scholar—India’s leading agency-style institute with over 100,000 students trained—ensures you graduate with a powerful portfolio, hands-on experience, and multiple certifications from Google, Meta, HubSpot, and more.

You’re not just earning a degree—you’re building a career-proof personal brand backed by the most future-ready education in India.

 12. I’m a fresh graduate with no work experience. Is this program suitable for me?

Absolutely! In fact, this MBA is tailor-made for fresh graduates who want to skip the wait and jump straight into the digital economy. No prior work experience? No problem—because you’ll build real-world experience as you learn.

✅ Start from Scratch, Grow to Pro-Level:
We begin with business foundations and digital basics before moving into advanced topics like AI marketing, e-commerce growth, and performance advertising. Everything is taught with beginner-friendly, hands-on approaches, real-life examples, and simulations—so even if you’re new, you’ll keep up.

✅ Real Work > Past Experience:
Through live client work, performance ad campaigns, and weekly business challenges, you’ll build a portfolio of actual campaigns and results—which counts as real experience for recruiters. By the time you graduate, you’ll be job-ready with tangible proof of your skills.

✅ Top Placements for Freshers:
Many of our past students landed ₹3–12 LPA+ roles right out of the program, even without prior work. Our placement team helps freshers land high-growth roles like Digital Marketing Executive, Social Media Manager, SEO Analyst, and Paid Ads Specialist. If you’re committed to learning, your career starts now—not 2 years later.

✅ Confidence for the Corporate World:
With regular soft skills training, client communication, group leadership activities, and exposure to real businesses—you’ll develop the confidence and maturity to thrive in corporate environments from day one.

In short, this MBA doesn’t require experience—it gives you experience. If you’re ambitious and ready to grow, this is the smartest head start you can give yourself.

13. Who are the faculty, and how will they teach us?

At Digital Scholar, your faculty aren’t just teachers — they’re practitioners, experts, and agency leaders who have executed everything they teach. This means you’re learning directly from those who’ve managed crores in ad spends, built viral brands, scaled e-commerce stores, and led digital transformations for real businesses.

✅ Industry-Backed Faculty, Not Just Academicians
Expect to be mentored by ex-IIM, agency founders, growth strategists, media planners, and domain experts across performance marketing, SEO, content, LinkedIn growth, and AI. Each brings years of experience and deep specialization — no fluff, only real-world insights.

✅ Hands-On Teaching Style
Our pedagogy blends theory with execution:

• Mornings: Learn concepts through live demos, real brand walkthroughs, and expert lectures.
• Afternoons: Apply those concepts to your agency group projects, campaign planning, or ad setups.
• Evenings: Reflect with assignments or crack weekly case-study challenges based on current market scenarios. 

Expect brainstorming, brand sprints, strategy reviews, and even live audits — this is far from a traditional chalk-and-talk classroom.

✅ Mentorship-Driven Approach
Our faculty actively support your growth, offering 1-on-1 feedback, career guidance, and industry connections. Plus, you’ll learn from renowned guest lecturers — including ex-Stanford educators, IIM alumni, and Fortune 500 brand leaders — who bring elite global insights to your classroom.

In short, you’re not being lectured — you’re being mentored, coached, and challenged like a real marketer in the real world.

14. How will I be evaluated? Are there exams or just assignments?

This MBA isn’t about memorizing theory and writing long exams. It’s built to test how well you can apply what you learn—through real-world projects, brand simulations, live campaigns, quizzes, and creative assignments. After every module, you’ll complete practical tasks like building landing pages, running ad campaigns, optimizing SEO articles, or crafting content strategies. These will be evaluated by expert mentors with detailed feedback so you improve every single time.

You’ll also go through fun MCQ-based tests, in-class activities, and occasional short exams—but don’t worry, there’s no scary math or coding to memorize. Most of your score comes from hands-on performance. Your final capstone will be a real brand project that you present—something you’ll proudly include in your portfolio. With weekly case studies, quizzes, gamified learning, and real client exposure, evaluations here are not boring—they’re career-building milestones.

15: What kind of job can I get after this MBA and what roles will I be prepared for?

Upon completing the MBA in Digital Marketing, you will be equipped to take on a variety of roles in the digital marketing and broader marketing field. The exact role often depends on your interest and any prior experience, but here are some common positions our graduates step into:

• Digital Marketing Executive/Specialist: Many fresh graduates start as a Digital Marketing Executive or Specialist in a company’s marketing team or a digital agency. In this role, you’d handle campaigns across channels – for example, managing social media posts, running Google ad campaigns, or coordinating with content creators. Given your MBA, you might quickly progress to a Specialist or Senior Executive role, possibly overseeing others or a specific channel. 
• SEO/SEM Specialist: If you have a knack for search marketing from the course, you could become an SEO Specialist (focusing on improving website rankings on Google) or an SEM/PPC Analyst (managing pay-per-click advertising on Google Ads or social media ads). The program gives you enough expertise to take up dedicated roles like these. 
• Social Media Manager: With your training, you can handle brand communications on platforms like Instagram, Facebook, LinkedIn, etc. Companies (and digital agencies) hire graduates to manage social media strategy and content. You’ll know how to grow followers, increase engagement, and run paid social campaigns – all skills taught in the program. 
• Content Marketing Strategist: If content creation and strategy is your strong suit, you might get a role focusing on blogs, videos, SEO content, etc., building content that drives traffic and engagement
• Email Marketing/CRM Manager: Some roles focus on managing a company’s email campaigns and customer engagement journeys. You’ll learn these techniques (and automation) during the MBA, making you fit for such profiles.
• Digital Marketing Manager or Team Lead: Because you have an MBA, some employers may place you on a managerial track. We’ve seen students with a bit of prior experience land Digital Marketing Manager roles post-MBA, where they lead a small team or manage the entire digital strategy for a smaller company. Typically, within a couple of years, even freshers can rise to manager roles, thanks to the leadership and strategy training you receive.
• Analytics or Marketing Analyst: Given your analytical training, you could work as a Marketing Analyst – interpreting campaign data, market trends, and customer behavior to guide business decisions. Many companies, especially tech companies or e-commerce firms, value this skill set.
• Agency Roles and Consulting: Some graduates join digital marketing agencies (including possibly getting absorbed into echoVME or partner agencies). In an agency, you might be an Account Strategist or Client Success Manager, handling multiple client accounts and crafting strategies. Alternatively, a few experienced folks even start consulting or freelance work, offering digital marketing services to clients – the program prepares you for that by building confidence and a broad skill base.
• Other Growth Roles: Beyond pure marketing, roles like AI Marketing Agent Expert / Automation Consultant, Growth Hacker, Digital Strategist, E-commerce Specialist, etc., are open to you. Because you understand business (MBA) and digital channels, you could fit into any role that requires growing a business online. 

Importantly, the salary range for these roles can vary. Entry-level roles might start around ₹3–4 LPA​ for some positions, but many of our MBA grads can secure higher packages. For example, a Digital Marketing Manager role might pay ₹6–8 LPA or more, depending on the company. There have been placements as high as ₹10–12 LPA for top performers, especially in metro cities or with candidates having prior experience. The program quotes potential offers up to ₹12 LPA+, and that is realistic for certain high-demand roles or if you have some experience. Even if you start on the lower end, the growth in this field is rapid – with good performance, one can move up in salary and position fairly quickly, given the demand for skilled digital marketers.

In essence, you’ll be prepared for all facets of digital marketing roles – from execution to strategy. The specific job title you land will align with what you excelled at and your career aspirations, and the placement team will work with you to reach that goal. Companies hiring our graduates span various industries (retail, tech, finance, media, etc.) but they all have one thing in common: they need savvy digital marketers, and that’s what you’ll be. Expect to hit the ground running and grow into leadership roles as you gain experience post-MBA.

16: Is digital marketing a stable career field for the future, or is it just a hype/fad?

Digital marketing is one of the fastest-growing and most stable career fields today – and all signs indicate that it will continue to be in high demand in the future. It’s definitely not a passing fad; rather, it has become an integral function of virtually every business. Here’s why you can trust the longevity and potential of a career in digital marketing:

• Growing Demand: The digital marketing industry in India (and globally) is booming. Research by Goldman Sachs projected that the digital marketing industry in India will create over 900,000 jobs in 2026 alone and reach a value of $160 billion by 2026​
  . This is massive growth, and as businesses of all sizes invest more in online marketing, the need for skilled professionals keeps rising. We’re seeing even traditional companies shifting budgets from offline to online advertising, ensuring steady demand for digital marketers.
• Ever-Evolving Field (Not Stagnant): Digital marketing isn’t a static skill that gets outdated – it evolves with technology. Over the past decade, we’ve seen new roles and specializations (SEO, SEM, Social Media, Influencer Marketing, Marketing Automation, etc.) emerge. Now AI and machine learning are being incorporated. This constant evolution means that as long as you keep updating your skills (which this program teaches you how to do), you’ll remain relevant. Human creativity, strategy, and understanding of consumer behavior will always be needed, even as tools change​
  . In fact, one expert said that AI can automate certain tasks but won’t fully replace marketers – instead, marketers who know how to use AI will replace those who don’t​
  . So staying skilled in new tech (which our MBA ensures) makes you future-proof
• Multiple Career Paths & Growth: It’s a flexible field – you can grow vertically (becoming a head of digital marketing, VP Marketing, etc.) or horizontally (specializing in a niche or switching industries easily). The skills are transferable across industries and even countries. Plus, if you ever want to branch out, digital marketing knowledge is a great foundation for starting your own business or doing consulting. This means you have career stability not just as an employee but even as a potential entrepreneur.
• Resilience to Automation: People worry if automation will kill marketing jobs. While certain operational tasks have been automated, it has actually increased the need for marketers who can manage those tools and craft strategies. Companies now gather tons of data; they need skilled marketers to make sense of it and create campaigns. The creative and strategic parts of marketing – understanding human psychology, coming up with big campaign ideas, building brands – cannot be automated fully​. Your MBA training focuses on these high-level skills (besides teaching you how to use the automation). So you’re positioned at the value-adding end of the spectrum that is not easily replaced.
• Pandemic-Proof: If one needs any evidence of stability – during the COVID-19 pandemic, when many industries slowed, digital marketing actually thrived because businesses went online. Many new jobs were created in e-commerce, online content, social media outreach, etc. Post-pandemic, the digital-first approach of businesses has only solidified. Marketing roles traditionally considered “nice to have” are now “must-have” in every organization’s team. 

In short, digital marketing is here to stay and grow. By joining this field, you are aligning with the future of marketing and advertising. The key is to continuously learn and adapt, which this MBA program trains you for. So you can confidently build a long-term career in this domain. With the industry knowledge and alumni examples we have, we can assure you that digital marketing offers not just immediate job prospects but also a dynamic, rewarding career path for decades ahead.

17: What is your refund policy?

Digital Scholar follows a strict no-refund policy once admission is confirmed. This ensures that only serious candidates enroll, as we allocate limited seats and extensive resources per student. We encourage you to explore demo classes, speak to our counselors, and clarify all doubts before enrolling. While refunds are not provided, in rare, genuine circumstances (like medical emergencies), deferrals to a future batch may be considered on a case-by-case basis. Make your decision with confidence—once you’re in, you’ll be fully supported on your journey to transformation.